What follows is a portion of an email conversation I’m having with a reporter from a national radio program who is interviewing me for a story about the issues of clothing size changes in the US. I have only selected tiny portions of her emails because I don’t have permission. What I’ve copied/pasted won’t do her any injury.
National Radio Program Reporter (hereafter NRP) wrote:
Why have retailers changed the actual sizes?
First, technically speaking, retailers don’t change sizes. I realize consumers often use retailer and manufacturer interchangeably and it didn’t use to be a problem because it was easy to sort the functions of each. However, now there is a lot of blurring between the two so it is not so simple. These days retailers also manufacture (or private label or push manufacture like GAP etc) and some manufacturers have gone into retailing. Point is, retail isn’t technically “the boss” of sizing changes but they have sufficient influence to persuade their supplier manufacturers to do it. The buck stops with the manufacturer. So, in a simpler age, the better question may have been, “why have manufacturers changed the actual sizes”. And I’ll answer that, promise. Continue reading Interview: Why have retailers changed clothing sizes?