I fail to understand how anyone — by virtue of wearing clothes or liking them — feels competent and qualified to discuss the complexities of our industry.
In the case of this pharmaceutical sales rep cum “journalist”, I like medicine but it doesn’t qualify me to remark on the pharmaceutical industry. I read newspapers but it doesn’t mean I’m competent to write a critique about journalism. So why does anyone who wears clothes consider themselves competent to discuss the complexities of clothing sizes? Lest you think I’m harsh, this is what Sara had to say:
Vanity sizing is the practice of using smaller numbered sizes on bigger clothing patterns… to make customers feel better about themselves and become more inclined to buy.
This is what consumers think but vanity sizing is a myth. We are simply too busy putting out product to even try to figure out how to manipulate consumers or massage their egos with everything we have going on. Minimally, if we were concerned with sizing to ego, there would be instruction and advice in the trade media — to include textbooks and even seminars — on how to do it. I’ll save you a search, there is none. Continue reading Apparently, anyone who wears clothes is a sizing expert